Selling is a core design skill. That line has resonated with me ever since I heard Mule Design's Mike Monteiro yell it out in his fabulous keynote to the Interaction Design Association.


One of my favorite experiences selling my work was right after I graduated business school. Free Range Diggers gave people the chance to operate real heavy machinery without having to make it their career. I started the company with my friends Mandy and Scott, using rented equipment and the back forty of a friend's farm in Maryland. We designed the experience down to the littlest details, like the trophies we awarded at the bonfire at the end of each day.


Free Range Diggers was a wonderful success, but short-lived: I was simultaneously selling my qualifications as a marketing director to a pile driving company in Delaware. When they saw the pictures from our kickoff event, they sent me an enthusiastic job offer.


If I'm working on something that inspires you, let me know. Or, just follow me on Instagram: @fabralind and @thegoodlisteningproject.

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© 2020 Frankie Abralind.